Turnaround in Profitability
Zhihu reported its first-ever adjusted net income of RMB97.1 million, compared to an adjusted net loss of RMB91.3 million in the same period last year. Additionally, the company swung from an adjusted net operating loss of RMB165.3 million to an adjusted operating profit of RMB23.1 million.
Significant Reduction in User Acquisition Costs
Zhihu achieved an 88% year-over-year reduction in community user acquisition related expenses, contributing to its profitability.
Growth in Key Engagement Metrics
Time spent per DAU grew 23% year-over-year, and core user retention rates improved both sequentially and year-over-year. Average MAUs were 81.4 million, up 0.3% sequentially.
AI Integration and Community Enhancement
Zhihu's AI platform, Zhida, achieved over 10 million MAU and received positive feedback for response completeness and accuracy, highlighting its integration with the community of experts.
Expansion of Content and Creator Base
The cumulative content volume reached 874.6 million, an increase of 12.9% year-over-year, and the community of content creators grew to 77.7 million, up 8.9% year-over-year.
Strong Performance in Self-Operated Vocational Training
The self-operated vocational training business achieved a turnaround in operating profitability and double-digit growth year-over-year.