Highest Gross Margin in History
Q3 gross margin reached 41%, the highest in the company's history, driven by a favorable product mix and higher gross margins from self-branded products.
Strong Growth in Self-Branded Sales
Self-branded sales increased by 10% quarter-over-quarter, contributing more than 95% of the company's total revenue.
Successful Product Launches and Demand
The newly launched Amazfit T-Rex 3 saw robust demand, selling out in multiple locations despite supply constraints. The product received excellent reviews and contributed significantly to sales growth.
Expansion of Product Ecosystem
Introduction of new products like the Amazfit Helio Ring and Amazfit UP Open Wearable Stereo earbuds, enhancing the user experience and tapping into a market with a 20% year-over-year growth.
Positive Market Outlook and Strategic Partnerships
The global wearable technology market is projected to grow significantly, with the company well-positioned to capitalize on this trend. Strategic partnerships and marketing efforts have bolstered brand recognition and market presence.