Robust Gross Profit Growth
Block achieved $8.89 billion in gross profit in 2024, representing an 18% year-over-year growth with Square up 15% and Cash App up 21%.
Strong Adjusted EBITDA and Operating Income
Adjusted EBITDA was $3.03 billion, up 69% year-over-year, and adjusted operating income was $1.61 billion, a more than 4.5 times increase on a year-over-year basis.
Cash App Growth and Innovation
Cash App's paycheck deposit actives reached 2.5 million in December, growing 25% year-over-year. The company also launched Afterpay on Cash App Card and plans to expand Cash App Borrow.
Square GPV and Market Strategy
Square GPV grew 10% year-over-year in the fourth quarter with improvements in same-store sales and customer retention as year-over-year growth in the U.S. increased 200 basis points to 6.9%.
Future Growth and Guidance
Block expects strong gross profit growth of at least 15% year-over-year in 2025, despite headwinds from FX rates and strategic investments in marketing and product development.