Record-Breaking Revenue and Growth
In 2024, Xiaomi Group achieved a new historical high in both annual revenue and net profit. Total revenue reached JPY365.9 billion, a year-on-year increase of 35%, while adjusted net profit reached JPY27.2 billion, marking a 41% increase.
Strong Performance in Mobile Phone Segment
Xiaomi's mobile phone shipments increased by more than 15% year-on-year, maintaining a top-three global market share for 18 consecutive quarters. The global market share increased by 1 percentage point to 13.8%.
IoT and Consumer Products Growth
The IoT and consumer products segment exceeded RMB100 billion for the first time, with a 30% year-on-year increase. The gross profit margin reached a new high of 20.3%, reflecting a 3.9 percentage point increase.
AI and R&D Investment
Xiaomi's R&D investment for 2024 was JPY24.1 billion, with a projected increase to JPY30 billion in 2025. A significant portion is allocated to AI development, highlighting Xiaomi's commitment to technological innovation.
Expansion of Xiaomi Home Stores
By the end of 2024, Xiaomi established approximately 15,000 Xiaomi Home stores and 200 automobile sales stores in China. The company plans to add 5,000 more stores in China and 500 overseas stores.
Successful High-End Strategy
Xiaomi's high-end products, including the Xiaomi 15 Ultra and Xiaomi SU7 Ultra, have shown outstanding performance, with the SU7 Ultra exceeding 10,000 locked-in orders in less than three days.
Internet Services Revenue Growth
Xiaomi's Internet services revenue reached a new high of RMB34.1 billion, a year-on-year increase of 13.33%. The gross profit margin increased by 2.5 percentage points to 76.6%.