Operating Margin Improvement
Headline operating margin improved to 15%, up 40 basis points year-on-year, benefiting from structural cost savings and disciplined cost management.
Debt Reduction
Year-end net debt was reduced to GBP 1.7 billion, a GBP 0.8 billion reduction year-on-year, aided by strong working capital management and the sale of FGS Global.
Strategic Transformation Progress
Significant progress in strategic transformation, including network consolidation, simplification, and investment in WPP Open, AI, and data.
Top Client Growth
Top 10 clients grew by 2.8%, and the top 25 clients grew by 2%, indicating solid client relationship management and growth.
AI and Technology Investment
Increased investment in AI and technology, with WPP Open seeing greater adoption and a planned GBP 50 million incremental cash spend in 2025.