Improved Brand Awareness
Vera Bradley's brand awareness increased by 700 basis points, marking the first increase since 2021.
Strong Performance in Direct-to-Consumer Channels
Steady improvement across Vera Bradley direct-to-consumer channels with better results from strategic promotional adjustments.
Successful Launch of New Store
Pura Vida's new store at Disney Springs opened successfully, contributing positively to the segment's performance.
New Customer Acquisition
Increase in target demographic of 35- to 54-year-old customers by 9 percentage points and a 7-point increase in higher income customer acquisition.
Inventory and Sourcing Improvements
Significant progress in inventory management and sourcing, allowing for quicker response to consumer feedback and driving higher profitability.