Strong Financial Performance
Total revenue for Q4 2024 was RMB172 billion, up 11% year-on-year. Gross profit was RMB91 billion, up 17% year-on-year. Non-IFRS operating profit was RMB59 billion, up 21% year-on-year, and non-IFRS net profit attributable to equity holders was RMB55 billion, up 30% year-on-year.
AI Initiatives and Growth
Tencent has advanced its HunYuan AI capabilities, with significant investments in AI infrastructure, algorithm, and training. Yuanbao, an AI native application, increased its DAU 20-fold and became the third highest AI native mobile application in China by DAU.
Gaming and Content Leadership
Domestic games revenue grew 23% year-on-year. International games revenue increased 15% year-on-year. Tencent Music subscribers grew to 121 million, and several drama series ranked among the top five in the industry.
Advertising Revenue Growth
Marketing services revenue grew 17% to RMB35 billion in Q4, driven by AI enhancements in ad targeting and increased engagement in Video Accounts and Weixin Search.
Shareholder Returns
Tencent returned HKD32 billion in cash dividends and repurchased HKD112 billion worth of shares in 2024. They plan to pay HKD4.5 per share in dividends in 2025 and repurchase HKD80 billion worth of stock.