Earnings And Financial PerformancePhilip Morris International reported strong fourth quarter earnings with 10% constant currency growth and over 7% organic sales growth.
Market Presence And AdoptionSmoke-free products are now available in 95 markets with a significant increase in users, indicating strong adoption and market presence.
Smoke-free Product GrowthPhilip Morris International sees a long-duration robust growth runway for its multi-category smoke-free business, with smoke-free poly-users and products such as Zyn increasing overall nicotine consumption occasions.