Enhanced Customer Experience Leading to Higher Retention
Key enhancements to the onboarding process have led to improved customer satisfaction and retention, with higher average revenue per month and better engagement with non-tutoring products.
Increase in Active Members and Improved ARPM
Active members increased by 1% year-over-year, and ARPM improved from $281 at the end of Q2 to $302 at the end of Q3, expected to reach $310 by year-end.
Successful Institutional Strategy
Enabled platform access for an additional 1.1 million students, bringing the total to 4.4 million across nearly 900 school districts, with 32% of paid contracts originating from free platform access.
Improved Sales and Marketing Efficiency
Customer acquisition costs decreased by about $1.4 million or 8% year-over-year in Q3, contributing to a 14% decrease in CAC overall.