Continued Box Office Growth
The cinema industry outperformed expectations with the box office generating almost $2.7 billion, slightly up compared to the same period last year.
Strong Audience Demographics
Gen Z and millennials accounted for 64% of NCM's third-quarter viewership, with Gen Z alone making up 38%.
Revenue Exceeds Guidance
Third-quarter revenue was $62.4 million, surpassing the guidance range of $56 million to $58 million. Adjusted OIBDA also exceeded expectations at $8.8 million.
Significant Growth in Tech and Retail
Tech revenue increased more than 10 times year-over-year, while retail and apparel grew by 123%.
Platinum Ad Unit Growth
Sales of the Platinum ad unit grew 2.4x compared to the third quarter of 2023.
Innovative Ad Solutions
The self-serve platform achieved a 96% sales increase quarter-over-quarter, and new AI features improved customer interaction.
Positive 2025 Outlook
The 2025 film slate is expected to drive further growth with highly anticipated releases.