Significant Store Expansion
By the end of December 2024, MINISO's global store count reached 7,780, with a net increase of 1,219 stores for the year, including 460 new stores in China and 631 overseas.
Strong Overseas Revenue Growth
Overseas revenue reached RMB 6.68 billion, representing a 42% growth. The U.S. market showed triple-digit compound growth from 2021 to 2024.
Improved Gross Margin
The gross margin improved by 3.7 percentage points in 2024, reaching 44.9%, driven by revenue structure adjustments and effective IP strategies.
TOP TOY Profitability
TOP TOY achieved 45% revenue growth and became profitable for the first full year, with a 7.3% improvement in gross margin.
ESG Rating Upgrade
MINISO achieved an ESG rating upgrade for three consecutive years, with an MSCI rating of AA.