Significant Rebound in Business Performance
Since late November, there has been a significant increase in subscribing members and user time spent, with a strong comeback of top-tier content leading to improved market share.
Expansion of Content Portfolio
The mini-drama portfolio has expanded to over 10,000 titles, capturing 95% of the leading mini-drama content providers in the market.
Improvement in Membership Revenue
Membership revenue in Q1 was RMB 4.1 billion with strategies to cater to mass audiences and enhance membership benefits.
Advertising Revenue Growth
Advertising revenue grew by 7% sequentially, driven by double-digit brand ad revenue growth from premium dramas.
Strong Overseas Market Performance
Membership revenue from Hong Kong, U.K., Thailand, and Australia grew by over 30% year-over-year, with a plan to expand in new regions such as the Middle East and Latin America.