Advertising GrowthAd revenue growth is strong, with expectations of over 25% year-on-year growth driven by performance-based ads and category expansion.
EarningsBILI delivered much better than expected 2Q results driven by the highly successful launch of its new game and continued strong growth in its advertising business.
Financial PerformanceThe company is on track to break even amid solid game and ad business trends, with margin expansion driven by a shift to a high-margin business model and cost optimization.