Improvement in Digital Performance
Positive digital comps in October, driven by better conversion rates and strong digital marketing efforts, particularly in Foot Locker North America and Kids Foot Locker banners.
Successful Inventory Management
Strategic pull-forward of inventory ensured smooth product flows during the holiday season, with plans to end the year with inventory flat to slightly down versus last year.
Positive Response to Strategic Initiatives
The Lace Up plan showed early successes, including improved conversion levels, double-digit gains in new customer acquisition, and increased brand awareness.
Strong Performance in Kids Foot Locker
Kids Foot Locker reported a 5% increase in comps, driven by strong back-to-school performance and compelling assortments.
New Partnerships and Brand Initiatives
Foot Locker entered a new partnership with the NBA, enhancing brand exposure and customer engagement through various marketing and social media channels.