EarningsThe OUTPERFORM rating is based on FITB's modestly liability sensitive balance sheet that should benefit from lower rates, its stable deposit base, leadership in the payments business, and consistent organic growth in the Southeast.
Growth StrategyFITB prefers to focus on its organic growth engine as evident through the success of de novo branches, which generate 18-20% IRR and average a 4 year earn back.
Technology And InnovationFITB has leaned into tech and digital innovation, which has enabled them to outpunch their weight in the commercial payments business.