Stability in Core Guests
The core guest segment, which includes loyal Wax Pass holders, remains stable and committed to their waxing routines, providing a strong foundation for recurring revenue.
Strong Unit Economics in Mature Centers
Mature units exhibit strong unit economics with AUVs north of $1 million and approximately 40% cash-on-cash returns, indicating a solid performance in established locations.
Executive Team Strengthening
Appointment of Tom Kim as CFO, Katie Mullen as Chief Commercial Officer, and Chris Andrews as Chief Information and Digital Officer to drive growth and improve operational efficiencies.
Improved Gross Margin
Fourth quarter gross margin improved by 190 basis points to 74.3%, primarily due to continued cost savings and a higher mix of royalty and marketing fees.