BEV PerformanceBMW has achieved an impressive 15% mix in BEVs in FY23 that has exceeded its German peers (Mercedes 11%, VW at 8%), meeting its 2023 BEV target.
Competitive AdvantageBMW's key competitive advantage lies in its premium brand status, backed by its innovative engineering and design, which helps it to achieve the number #1 position in the global premium segment based on unit sales with unit sales exceeding that of Mercedes Benz and Audi.
Future DevelopmentsPositive catalysts remain in-tact, including continued product launches in 2024, further progress in BMW's Neue Klasse BEV architecture and software stack, battery partnerships to commence production in 2025, and production capacity expansion in Shenyang facility.