E-commerce PerformanceAmazon's annual Prime Day saw another year of record GMV, growing over 11% y/y to $12.7B, despite consumer headwinds.
Growth SegmentsAWS and Advertising are the two fastest growing and highest margin segments, providing ongoing tailwinds for Amazon.
User EngagementAMZN's DAUs increased 4.1% compared to last year's Prime Day and reached a Prime Day all-time high, with 49.2% of orders coming from mobile devices.