Industry ImpactA possible Frontier-Spirit merger would represent a positive for the industry as well as likely support a stronger and more sustainable ultra-low-cost competitor well into the next decade.
Margin ExpansionEnhancements are viewed as a positive catalyst for long-term margin expansion, with the company's shares considered deeply undervalued.
Revenue GenerationFirst class and unlimited companion passes are seen as long-term favorable changes for revenue generation, particularly after Spirit's bankruptcy.