Record Annual Financial Performance
The Vita Coco Company reported record annual net sales, net income, and adjusted EBITDA for 2024, with net sales increasing by 5% year over year to $516 million and adjusted EBITDA reaching $84 million.
Strong Growth in Vita Coco Coconut Water
Vita Coco Coconut Water saw a net sales growth of 10% for the year, with the US brand growing 9% in retail dollars and 21% in the UK. The introduction of the one-liter pack into a key convenience store chain was notably successful.
Expansion of International Markets
International segment net sales grew by 16%, with Vita Coco Coconut Water increasing by 20%. The category grew over 40% in Germany, making Vita Coco the leading brand in coconut water in that market.
Successful Product Launches and Innovations
Vita Coco Juice saw a 42% increase in US scans, and Vita Coco Treats began its national roll-out with strong retailer commitments. The company also plans to emphasize active hydration, positioning Vita Coco as an alternative to traditional sports drinks.
Improved Inventory Management
The company overcame previous supply chain challenges, with inventory levels significantly improved, allowing for better distributor and retail inventories. This positions the company for strong growth in 2025.