Restructuring and New Business Model
The company has eliminated its multilevel marketing structure and adopted a single-level affiliate model, effective November 1, 2024. This change is expected to improve return on ad spend, lifetime value, and economics significantly.
Improvement in Financial Performance
Adjusted EBITDA significantly exceeded guidance, coming in at $10.1 million, a $15.9 million improvement year-over-year. This marks the fourth consecutive quarter of positive adjusted EBITDA.
Positive Cash Flow
The company generated more than $5.3 million of positive free cash flow year-to-date, reflecting a $25.4 million improvement compared to the previous year.
High Gross Margins
Gross margins improved by 880 basis points year-over-year, reaching 67.3% in Q3. This is within the long-term target of 65% to 70%.
Launch of Belle Vitale Program
The upcoming launch of the Belle Vitale program, a comprehensive women's hormone health program, is anticipated to significantly contribute to future growth.