Record Revenue Growth
Birkenstock reported a 19% revenue growth for the first quarter of fiscal 2025, exceeding the high end of their 15% to 17% target for the full year. This growth was driven by a combination of strong holiday demand, double-digit volume growth, and mid-single-digit growth in average selling price.
B2B and DTC Business Performance
The B2B business grew by 30% in the first quarter, driven by strong sell-through and reorders from wholesale partners. The DTC business also grew by 10%, with a notable increase in website traffic during the holiday season.
APAC Region Growth
The APAC region was the fastest-growing segment, with a 47% increase, 2.5 times the pace of the overall business. This growth was supported by store openings and increased brand awareness.
Expansion in Closed-Toe Footwear
Revenue from closed-toe silhouettes grew at twice the rate of the overall group, accounting for over half of the revenue in the quarter and increasing share of business by 600 basis points.
Strong Membership Growth
Birkenstock's membership base grew by nearly 30% year-over-year, reaching 8.8 million loyal members.