Elon Musk’s social media platform X, formerly Twitter, introduced a new video tab on Sunday. This tab allows users to easily scroll through video content in a way similar to what TikTok offers. While TikTok has avoided its ban in the U.S. with the help of President-elect Donald Trump, other social media services are still looking to capture a part of its audience.
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X is among these and this new video tab goes a long way toward that goal. There are already a slew of TikTok videos regularly shared on X. If this new tab works out well for creators, some of them may jump ship and start directly posting and creating on X. Especially as TikTok parent company ByteDance isn’t completely safe from a potential ban.
What to Know About the X Video Tab
The X video tab is between the Grok and Notifications tabs on the app. While it provides an ongoing stream of videos for users to watch, X still lacks some features needed for success. That includes updating its in-house editing software and introducing a video tab for user profiles to make their content easier to navigate.
X users have also been quick to point out the unfortunate name of the X Video tab. Xvideos is an adult video platform with a name similar to X video. This could make it difficult for users to search content from X using a web browser. While X features an internal search option, it’s not as robust as a dedicated search engine.
How to Invest in X
X is a private company, meaning traders can’t take a stake in it. However, it is owned by Elon Musk. Investors might consider a stake in another of his companies as a form of exposure to X. The only option available among his various companies is Tesla (TSLA).
Turning to Wall Street, the analysts’ consensus rating for Tesla is Hold based on 13 Buy, 12 Hold, and nine Sell ratings over the last three months. With that comes an average price target of $329.63, a high of $515, and a low of $24.86. This represents a potential 22.71% downside for TSLA shares.
