Electronic Arts (EA) will face extra competition in the soccer video game market this year as UFL developer Strikerz plans a PC release. UFL is a free-to-play soccer game backed by professional player Cristiano Ronaldo. It’s currently available on Sony’s (SONY) PlayStation 5 and PS5 Pro, as well as Microsoft’s (MSFT) Xbox Series X and Series S.
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UFL launched in December 2024 and has already surpassed 3 million players. With a PC launch, that number could grow greatly. It also has the potential to reach a wider audience compared to Electronic Arts’ EA Sports FC series, formerly FIFA, which is priced at $70 and has annual releases. Instead, UFL generates revenue through in-game purchases.
Challenging EA is a solid business strategy as the EA Sports FC series is in a rut. The company announced that EA Sports FC 25 underperformed its net bookings expectations in Fiscal Q3 2025. That comes at a time when gamers are frustrated by EA’s yearly releases, the $70 price tag, and extensive in-game purchases, earning it a user score of 2.7 out of 10 on Metacritic. This leaves room for UFL to pull customers away from the series.
When Will UFL Release on PC?
Strikerz plans to release a PC version of UFL between May and August. There’s no mention of a potential Nintendo (NTDOY) Switch release for the game. However, its Spring release window lines up with the rumored launch of the Switch 2. Strikerz may be among the companies supporting the Switch 2 with UFL as a launch title.
When UFL releases on PC, and possibly on the Switch 2, it could spell trouble for Electronic Arts. Both platforms have huge playerbases that rely on EA Sports FC as their main soccer series. Presenting them with a new, free-to-play option could cut into Electronic Arts’ sales.
Is EA Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Electronic Arts is Moderate Buy based on nine Buy and nine Hold ratings over the last three months. With that comes an average price target of $155.44, a high of $207, and a low of $125. This represents a potential 26.47% upside for EA stock.
