Warner Bros. Discovery (WBD) is expanding its Max streaming service to Southeast Asia. Starting November 19, consumers in seven Asian regions—Indonesia, Malaysia, the Philippines, Singapore, Thailand, Taiwan, and Hong Kong—will have access to the platform.
The company will share pricing details closer to the launch date, and prices will likely differ by country and service provider. Additionally, Max plans to offer a cheaper mobile-only option designed for Indonesia, Malaysia, the Philippines, and Thailand.
Max’s Global Expansion Continues
Expressing enthusiasm for the Asian launch, CEO and president of Global Streaming & Games at WBD, Jean-Briac Perrette, said that the move represents the next phase in Max’s global expansion. In addition to the Southeast Asian launch, the company is planning to make Max available in Australia in the first half of 2025.
It is worth highlighting that the Max streaming service was launched last year in May, after combining HBO Max and Discovery+. Since then, the service has been made available in North America, Latin America, and Europe. With the Southeast Asian rollout, Max will be available in over 72 markets worldwide.
Importantly, the Max streaming platform is expected to see a significant rise in subscribers. Last month, CEO David Zaslav projected over 6 million new subscribers in the third quarter, fueled by international expansion and strategic partnerships with Disney+ and Hulu.
Is WBD Stock a Good Buy Right Now?
Turning to Wall Street, WBD has a Moderate Buy consensus rating based on 10 Buys, six Holds, and one Sell assigned in the last three months. At $12.50, the average Warner Bros. price target implies 66% upside potential. Shares of the company have gained about 34% year-to-date.
