Investment bank Piper Sandler (PIPR) has initiated coverage of clothing retailer VF Corp. (VFC) with a Hold-equivalent neutral rating and an $18 price target.
The price target from Piper Sandler is about 8% higher than where the shares currently trade. VF Corp. is the Colorado-based apparel and footwear company behind such brands as The North Face, Timberland, and JanSport.
In its note about VF Corp., Piper Sandler said that an ongoing turnaround in the company’s Vans footwear label remains a key factor weighing on the stock and hurting sentiment towards the company. While the investment bank acknowledges that progress on Vans has been made, it says that meaningful growth at the company might not occur until 2027.
New Products
Vans, which contributes around 25% of VF Corp’s annual sales, has launched new products in recent years, which is helping to revive the brand. Piper Sandler also notes that The North Face and Timberland, which account for 55% of the company’s sales, returned to growth in late 2025 after a prolonged period of decline.
However, Piper Sandler stresses that The North Face’s core products remain tied to cold winter weather and are mostly seasonal purchases by consumers. The investment bank does note that VFC stock is trading at an attractive valuation of about 14 times future earnings estimates. VF Corp.’s stock has risen 10% over the past year.
Is VFC Stock a Buy?
The stock of VF Corp. has a consensus Hold rating among 19 Wall Street analysts. That rating is based on five Buy, 11 Hold, and three Sell recommendations issued in the past three months. The average VFC price target of $26.06 implies 57.18% upside from current levels.
