The UK’s privacy regulator, Information Commissioner’s Office (ICO) has raised concerns about Google’s (NASDAQ:GOOGL) proposed alternative for cookies. The ICO believes that the proposed alternative for cookies is insufficient to protect consumers’ privacy, according to a Wall Street Journal report.
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According to a draft report by the ICO, the tech giant’s proposed technology, Privacy Sandbox, has privacy gaps that could be exploited to allow user identification, even for users who should remain anonymous.
Google’s Privacy Sandbox initiative aims to gradually eliminate third-party cookies and reduce tracking of users across different websites and apps, all while maintaining free online content. The company plans to fully phase out third-party cookies by the second half of 2024.
The ICO is seeking changes to the Privacy Sandbox and has shared its concerns with the UK’s Competition and Markets Authority (CMA). According to the report, the CMA has promised to consider the ICO’s input on Google’s Privacy Sandbox technology.
What Is the Target Price of GOOGL Stock?
Analysts are bullish about GOOGL stock, with a Strong Buy consensus rating based on 30 Buys and seven Holds. Over the past year, GOOGL has increased by more than 45%, and the average GOOGL price target of $167.51 implies an upside potential of 7.4% from current levels.
