Zeta Global price target raised to $35 from $30 at DA Davidson

DA Davidson raised the firm’s price target on Zeta Global to $35 from $30 and keeps a Buy rating on the shares following its non-deal roadshow with the company’s management. The meetings included a product demo showcasing the growing use cases of the ZETA marketing platform and the different ways the company can generate an ROI for clients through enterprise intelligence and sophisticated activation capabilities, the analyst tells investors in a research note. The firm adds that it came away from the event with a better understanding of Zeta’s competitive moat as a result of its proprietary data driven insights and the durability of the company’s growth profile.