Zeta Global initiated with an Overweight at KeyBanc

KeyBanc initiated coverage of Zeta Global (ZETA) with an Overweight rating and $40 price target Zeta has over 240M opted-in end users and identities that large brands utilize to target in their campaigns, the analyst tells investors in a research note. The firm says that because the company’s “core differentiator” is first-party data, industry worries over cookie deprecation and bulk email distribution changes have become direct tailwinds to Zeta’s business.