UBS lowered the firm’s price target on Zebra Technologies (ZBRA) to $425 from $445 and keeps a Buy rating on the shares. Despite strong orders conversion in Q4 driving sales momentum in early 2025, shares have sold off about 10% as Zebra struck a more cautious tone on the current year outlook due to a lack of visibility beyond Q1, the analyst tells investors in a research note. UBS thinks Zebra is in the early innings of its growth cycle, and are gaining share and are better positioned vs. their primary competitor.
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