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YouTube tests voice replies for more ‘meaningful relationships’ with audiences
The Fly

YouTube tests voice replies for more ‘meaningful relationships’ with audiences

Google’s YouTube is testing a voice reply feature …The company said earlier in a blog post: “Testing voice replies to comments: We’re experimenting with a feature that enables creators to reply to comments with their voice. If you’re a creator in the test group, you can click the sound wave icon when responding to a comment greater than record a voice reply greater than then post it as a comment. While we gather feedback in the experiment phase, voice replies can only be left by creators on their own channel via the YouTube app on iOS, but all viewers and creators can engage with these comments. This test is rolling out to a small number of creators in the US. We hope that the voice reply experiment enables more meaningful relationships between creators and their audiences.”

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