Yoshitsu to adopt Tokyo Lifestyle Co. as new corporate name

Yoshitsu announced plans to change its corporate name to “Tokyo Lifestyle Co., Ltd.” as part of its growth strategy in response to evolving market conditions and to strengthen its brand identity. The change will take effect on October 31, 2024. The Company’s English name will be changed from “Yoshitsu Co., Ltd” to “Tokyo Lifestyle Co., Ltd.,” with no changes to its current logo or existing ticker symbol, TKLF. The Company will launch a new company website. This rebranding will not impact or delay any current or future orders. Mei Kanayama, Principal Executive Officer of Yoshitsu, commented, “In light of changing market conditions and the global recognition of our flagship brand, ‘Tokyo Lifestyle,’ we have made this important decision to broaden our operations while enhancing brand awareness and influence. This name change will better align with our core proprietary brand and more clearly reflect our product concept and image. We believe this rebranding will support our long-term growth strategy. Over the coming weeks, we will implement a series of plans to reflect the name change.”