Yerbae Brands expands distribution with four new partnerships

Yerbae Brands (YERBF) announced new partnerships with Carlson Distributing, Bison Beverage, George’s Distributing, and Craig Stein Beverage to service Smith’s Food & Drug locations across the western United States. Smith’s Food & Drug, a regional grocery chain with locations in Utah, Nevada, New Mexico, Arizona, Montana, Idaho, and Wyoming, is a subsidiary of Kroger, the largest grocery chain in North America. Through these new distribution agreements, Yerbae will be available in more than 100 Smith’s locations across the region. This expansion aligns with the strategic growth plans of Safety Shot (SHOT), which has agreed to acquire Yerbae. Carlson Distributing will cover Utah, Bison Beverage will serve Wyoming, George’s Distributing will manage Montana, and Craig Stein Beverage will handle Boise, Idaho. Together, these distributors will ensure Yerbae’s availability in more than 100 Smith’s stores.