Yelp reports FY24 ad clicks up 6%, cost-per-click ‘flat’

The company states: “Ad clicks for the year increased by 6%, while average cost-per-click was flat, in each case driven by improvements to our advertising technology and, to a lesser extent, our acquisition of Services projects through paid search. On the consumer side of our business, Yelp (YELP) continued to grow our trusted review content through contributions from our large user base. Yelp users contributed 21 million new reviews in 2024, resulting in 308 million cumulative reviews, up 7% from the prior year.”