X is in talks to raise funds at a $44B valuation, matching the price Elon Musk paid for Twitter (TWTR) in 2022, Bloomberg’s Katie Roof reports. The money will be spent on initiatives such as payments and video products, and will help pay down some of the social media company’s huge debt load, according to people familiar with the matter. Talks for the new X financing round are still ongoing and the details could change, the people say. Publicly traded companies in the social media space include Meta Platforms (META), Alphabet (GOOG) (GOOGL), Pinterest (PINS), Reddit (RDDT) and Snap (SNAP).
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