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X demands Interpublic to get clients to spend more money on platform, WSJ says

X demands Interpublic to get clients to spend more money on platform, WSJ says

Back in December, a lawyer at Interpublic Group (IPG) fielded a phone call from a lawyer at X who demanded the advertising conglomerate to get clients to spend more on Elon Musk’s social media platform, Suzanne Vranica of The Wall Street Journal reports, citing people with knowledge of the conversation. Interpublic leaders interpreted the communications from X as reminders the recently announced $13B deal to merge Interpublic with Omnicom (OMC) could be prevented or slowed down by the Trump administration given Musk’s role in the government, some sources told the Journal.

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