Wix.com upgraded to Overweight from Equal Weight at Morgan Stanley

Morgan Stanley analyst Elizabeth Porter upgraded Wix.com (WIX) to Overweight from Equal Weight with a price target of $276, up from $248. The firm says improving growth in self-creators benefiting from artificial intelligence innovation, durability in the company’s Partners segment from compounding subscription growth, and increased operational discipline supports outsized free cash flow generation that is not priced into Wix.com shares. A path to “durable” mid-teens topline growth and improving free cash flow margin to support Wix nearing a “Rule of 45,” the analyst tells investors in a research note.