Morgan Stanley raised the firm’s price target on Wix.com (WIX) to $279 from $276 and keeps an Overweight rating on the shares. Q4 results bring “a strong end to the year” while “better-than-feared” FY25 guidance reflects durability in growth, the analyst tells investors in a post-earnings note. Accelerating AI product innovation drives durable growth and free cash flow generation that is “underappreciated” at the current valuation, the analyst tells investors.
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