Wix.com price target raised to $205 from $200 at UBS

UBS raised the firm’s price target on Wix.com to $205 from $200 and keeps a Buy rating on the shares. The previously anticipated second half bookings acceleration to 16% which was reiterated in the updated guidance and the 2025 revenue acceleration appear incrementally more achievable on the back of the Q2 update with strong momentum of Wix Studio adoption and AI product rollout, the analyst tells investors in a research note.