Wix.com launches Wix Functions to customize business logic without code

Wix.com (WIX) launched Wix Functions, a no-code interface that allows users to customize outcomes for various business scenarios, enabling businesses to operate more smoothly and effectively. With an intuitive visual function builder, businesses can define custom business logic, such as adding dynamic pricing rules, enforce checkout conditions, and tailor loyalty rewards, ensuring their operations adapt to their specific business needs.