Wix.com initiated with an Overweight at Cantor Fitzgerald

Cantor Fitzgerald initiated coverage of Wix.com with an Overweight rating and $200 price target. The company’s accelerated rollout of product enhancements is helping user growth and enabling pricing power, says the analyst, who contends that Wix “continues to distance itself from competition in the AI-enabled website builder space.” Margins have “a lot of room to improve,” adds the firm, which likes the 12-18-month fundamental outlook for Wix.