Wingstop tenders push could help lunch sales, says Stephens

Stephens analyst Jim Salera says Wingstop’s (WING) tenders are now crispier, with the company launching an upgraded version supported by a giveaway of 1M free tenders. The product highlights Wingstop’s hand-sauced flavors as a “key differentiator” and is available in value-oriented combos, the analyst tells investors in a research note. The firm believes the emphasis on tenders could drive incremental lunch sales, attract a broader chicken-centric customer base, and enhance the company’s ability to “remain tactical” in a value-focused environment. Stephens believes the tender campaign aligns with Wingstop’s push to close a brand awareness gap of 20% versus mature restaurant brands. It keeps an Overweight rating on the shares with a $400 price target