William Blair sees incremental $600M in AI revenue for Adobe

William Blair analyst Jake Roberge keeps an Outperform rating on Adobe after the company announced the launch of the new Firefly web application. The price increase within Adobe’s existing portfolio alone implies north of $600M in incremental revenue from artificial intelligence capabilities over the next year, the analyst tells investors in a research note. The firm continues to believe Adobe is well positioned to address the AI opportunity in the creative space. Firefly was built to be trained on company-specific datasets to help businesses generate content that reflects its internal brands, says Blair.