Western Union launches first concept store in Morocco

Western Union launched its first “concept store” in Morocco, in collaboration with Cash Plus. Located in the satellite city of Errahma, the store offers a unique, Western Union-branded experience to customers as they send and receive money internationally. The launch also makes it the first Western Union concept store to open in Africa. It marks a significant milestone in the Company’s ‘Evolve 2025’ strategy for the country and the continent. Morocco is a pivotal hub for remittances. In 2023, the country received approximately $12B in inflows, making it the third largest inbound market in Africa. These funds represent a vital source of income for many Moroccan families and are a critical component in the foundation of the country’s economy. Remittances contribute approximately 8% to Morocco’s GDP.