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Walmart’s shift to Klarna to benefit Pagaya, says B. Riley

Walmart’s shift to Klarna to benefit Pagaya, says B. Riley

Buy Now Pay Later provider Klarna (KLAR) on Monday announced that it will become Walmart’s (WMT) exclusive provider of BNPL services, replacing current BNPL provider Affirm (AFRM), B. Riley analyst Hal Goetsch tells investors in a research note. Klarna is Pagaya’s (PGY) leading logo/customer in BNPL, the firm says, adding that it believes that the Klarna/Walmart partnership will bring new application flow to Pagaya at very little, if any, incremental cost. The firm, which reiterates a Buy rating and $36 price target on Pagaya shares, thinks Pagaya is well-positioned to grow efficiently in 2025 and 2026.

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