Walmart is pushing further into third-party advertising to take advantage of its reach and capitalize on a higher margin business, writes Melissa Repko for CNBC. “Shoppers will soon see more third-party ads on screens in Walmart self-checkout lanes and TV aisles; hear spots over the store’s radio; and be able to sample items at demo stations,” noted the CNBC story.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See today’s best-performing stocks on TipRanks >>
Read More on WMT:
- Walmart (NYSE:WMT) Rejigs Global Operations, Ups Flipkart Stake
- Walmart pays $1.4B to buy out large investor in Flipkart, WSJ reports
- Costco stock on a tear, still worth owning, Barron’s says
- National Vision downgraded to Neutral from Buy at Citi
- National Vision downgraded to Equal Weight from Overweight at Wells Fargo