Waldencast announces Milk Makeup to launch at Ulta Beauty this spring

Earlier, Milk Makeup, the clean beauty brand that is part of the Waldencast plc (WALD) platform, announced an expansion into Ulta Beauty (ULTA). “Beginning this spring, Milk Makeup’s cult-favorite products, including the 13x award-winning Hydro Grip Primer and internet-breaking Cooling Water Jelly Tints will be available in 600+ Ulta Beauty stores nationwide and on Ulta.com,” the company stated. “We’re very proud to join the Ulta Beauty family and to be part of their Conscious Beauty initiative through our commitment to creating innovative, culturally relevant, high-performance and clean products. Ulta Beauty shares our core values of inclusivity, community and creative self-expression. This is the beginning of a beautiful long-term partnership,” says Tim Coolican, CEO of Milk Makeup.