Vital Farms launches ‘Good Eggs. No Shortcuts.’ campaign

Vital Farms (VITL) announced the launch of a new brand campaign titled “Good Eggs. No Shortcuts.” that celebrates the brand’s commitment to delivering on its purpose to improve the lives of people, animals, and the planet through food. Developed in partnership with GUT Miami, “Good Eggs. No Shortcuts.” features documentary-style interviews with four real-life Vital Farms family farmers that capture their humorous and authentic responses that underscore their relentless hard work and dedication to animal welfare.