The Vita Coco Company announces a partnership with award-winning singer, songwriter, actress and activist Becky G. As the new face of the brand, Becky G, a fierce “advocate for authenticity,” perfectly aligns with Vita Coco’s brand values. “From our first conversations, it was clear that Becky G was going to be an amazing ambassador and partner for Vita Coco,” said Mike Kirban, co-founder and executive chairman of The Vita Coco Company. “Not only is she someone who is unapologetically herself, she does so while embracing her roots and championing her community – a community that increasingly mirrors the diverse and growing family of Vita Coco drinkers.”
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