Viant price target raised to $17 from $12 at JMP Securities

JMP Securities analyst Andrew Boone raised the firm’s price target on Viant (DSP) to $17 from $12 and keeps an Outperform rating on the shares. Viant reported strong Q3 results, and JMP continues to believe Viant is executing well and taking share of mid-market budgets, while growing product capabilities are expanding its conversations upmarket to larger brands and agencies, the analyst tells investors in a research note. The firm believes ViantAI, its AI-product suite, represents a key catalyst for share gains in 2025, with AI Bidding already contributing to results, its AI media planning tool is just beginning to roll out, while it plans to launch measurement and analysis, as well as autonomous optimization tools in 2025.